Professor Geert Hofstede and ODE Consulting

The American Management Association (AMA) in their 2012 Survey on Global Leadership Development identified 10 critical future competencies for leaders; 6 of which relate to cross-cultural leadership, namely :
  • managing virtual teams
  • cross-cultural employee engagement
  • managing innovation in a cross-cultural setting
  • collaboration with peers from multiple countries
  • applying ethical standards in multiple countries
  • multi-country supply chain management.


ODE is a global licensee of Professor Geert Hofstede and is fully endorsed by him to represent and apply his body of research to workplace challenges. Professor Hofstede, a Dutch social psychologist, former IBM employee and Professor Emeritus of Organisational Anthropology and International Management at Maastricht University in the Netherlands is well known for his pioneering research on cross-cultural groups and organisations. He is known for his books Culture's Consequences and Cultures and Organisations: Software of the Mind.


ODE has worked with organisations in various industries, namely, electronics and banking sectors, to support their leadership in developing a global mindset. Options for full or half-day workshops were facilitated by ODE for the electronics company. In addition, ODE also incorporated coaching as a follow-through program. The engagements brought about positive feedback and drove personal and organisational success. Some notable testimonials of the program:
“Constantly reflect our thinking with different cultural expectations in mind. Do not think that "I am right.””
“The personal experiences/examples given were very useful and insightful.”
“Much more enhanced sensitivity towards colleagues overseas.”
“Interaction with overseas counterparts, more cultural sensitivity.”

Success Story

The Client is  one  of the largest local banks in Singapore.  Since the bank  has  expanded  its presences  across  Asia  Pacific,  the  United  Kingdom  and  the  United  States,  the  internal organization  environment  is  host  to  many  cultures.  The  bank , therefore,  needed  a  workshop where  their  employees  could  learn  how  to  develop  an  understanding  of  cultural  differences, leverage  these  differences  and  improve  their  ability  to  lead  effectively  in  a  multi‐cultural environment within the organization.

Prior to attending the one‐day workshop in countries like Singapore, London, USA, Korea, but to name a few, all  participants completed the Culture in the Workplace Questionnaire™ (CWQ) developed by ITAP International. When  results  of  the  CWQ  reports  were  debriefed  in  the workshops,  participants  were  able  to  understand  how  their  own  cultural preferences impacted others.  

The  workshop  addressed  the  challenges  of  working  in  cross‐cultural  teams,  building awareness,  understanding  different  cultural  preferences,  moving  participants  beyond  their  biases to  leverage  cross‐culture  as  an  asset  and  turning their cultural orientations into a business advantage. The customized workshop also helped the bank surface  the key issues faced by participants in their culturally diversified working environment.  

The  breakthrough  within  the  workshops  was that  cultural  differences  were  reconciled,  with  a healthy  respect  being gained for one another. The forward momentum has resulted in improved collaboration, trust and maximizing  performance within the organization.

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