An inside look into ODE

Our Milestones

SMG Training Systems

Our founder, and Managing Director, Ms Teo Jin Lee has always thought that the greatest thing that anyone can do is to open up the mind of others and that the greatest impact anyone can make is to help improve one’s learning capacity.

After 14 years spent in IBM, Jin Lee was taught many life lessons but by far the most significant was one that her Managing Director shared; “Nobody owes you a living…”

In 1996, Jin Lee started SMG Training Systems. SMG was later rebranded ODE Consulting ® to provide a greater spectrum of services and solutions to our clients and partners.

Winner of Association of Small & Medium Sized Enterprises Woman Entrepreneur, 2001

As one of the nine women who distinguished themselves by their outstanding and extraordinary entrepreneurial excellence, Jin Lee was recognised for her trailblazing and trendsetting example.

“There is nothing more important than PASSION and the capacity to learn in order to be able to succeed in these difficult times. Staying relevant, avoiding obsolescence and anticipating the future is what it takes to future proof oneself. Consistently relearning, rethinking and re-calibrating is the order of the day.”

ODE China

Building upon SMG’s successes with multi-national companies, large local organisations and public sector clients in Singapore and in the region, ODE expanded our operations in China and has been operating a highly successful learning, coaching and consulting practice in Shanghai and Beijing since 2003.

(IAC) Coaching Masteries™ Licensed School | ODE as an ATO

In 2008, we became an International Association of Coaching (IAC) Coaching Masteries™ Licensed School; allowing us to build coaching cultures within organizations wanting to develop and grow their people, and train and certify aspiring coaches.

2008 was also the year we became an Approved Training Organization, approved by the SkillsFuture Singapore (previously known as Workforce Development Agency, WDA). As an ATO we offer government-funded programmes which undergo a strict approval process.

Launch of the Outcomes Measurement Portal (OMP™) | IMCB™ Alliance

The OMP tool allows our clients to measure the Return On Investment on their training and development initiatives. We also began our alliance with the International Management Consulting Board (IMCB™).

ODE India

In 2013, ODE Consulting established ODE India (previously known as SMG India).

SMG Training System(s) to ODE Consulting ® Pte Ltd.

This rebranding marks our evolutionary journey, as we have progressively grown our services and solutions to develop and transform both individuals and organizations. ODE stands for Organization Development Excellence.

20th Anniversary & Launch of learn1thing ® and Academy for Mastery 

On the 8th April 2016, we celebrated ODE’s 20th Anniversary and launched  learn1thing® and Academy for Mastery

Re-learn, Re-think, Re-calibrate was our theme for the celebration, with the only constant being change. This is what is necessary for us to continue to stay relevant in the future and beyond.

In 2016, we also won Best Professional and Business Services Industry in the Asia Pacific Entrepreneurial Awards and the HR Excellence Awards.

The Asia Pacific Entrepreneurship Awards is the most prestigious awards for entrepreneurs in the region, with only a select few who are honored each year – those who prove to be exemplary in their fields. 

The HR Excellence Awards is Human Resources’ main event in recognizing the best within the HR profession in Singapore. Through its work with AMCOR Flexibles Asia Pacific, ODE developed an award winning program in Leadership Development, which attained a Bronze Excellence award. 

ATD 2017 | HRVOTY | BIZZ Awards in Business Excellence 

Supported by IE Singapore, ODE was a proud Bronze sponsor at ATD 2017 in Atlanta Georgia to showcase our solutions, simulations, learn1thing®, and cross-cultural initiatives. 

In 2017, learn1thing® was awarded the Bronze Excellence Award for  Best E-Learning & Mobile Learning Provider, ODE won BIZZ 2017 Award for  Business Excellence by World Confederation of Business and our Principal Coach Denise Pang, clinched  Global Top 50 Coaches conferred by CV Magazine as the only winner from Singapore. 


Culture In The Workplace™ | Global Top 50 Coaches

In 2018, ODE acquired the Hofstede Culture In The Workplace Questionnaire™ (Hofstede CWQ) from ITAP International on March 14th. With this acquisition, ODE established Culture In the Workplace™ (CW), a line of business specializing in Organisation Culture and Cross-Cultural initiatives. 

ODE is fully endorsed to represent and apply Professor Geert Hofstede’s body of research in the workplace through the Hofstede Culture in the Workplace Questionnaire™.


Our Principal Coach, Denise Pang won Global Top 50 Coaches conferred by CV Magazine for 2 years in a row (2017, 2018).

ODE was also awarded Best in Leadership & People Management Services and Organization Development Services. Global Business Insight Awards celebrate best in business leadership, and innovation in various areas of business. 

3 Award Wins (1 International, 2 Local)

ODE clinched 3 award wins in 2019:

  • Silver: Best Advance in Unique Learning Technology for our Integrated, Self-directed Virtual Learning Platform, learn1thing ®
    Brandon Hall Group Excellence in Technology Awards 

Gold: Best Corporate – Leadership Development Provider 
HRM Asia Readers Choice Awards (read more)

  • Gold: Best Management Training Provider

HR Vendors of the Year Awards 

Partnership with Advantexe & APSN

ODE partnered with Advantexe, a company on the forefront of learning technology, to jointly support existing products and services that are designed to help customers develop and deliver innovative and impactful learning journeys. 

ODE also joined hands with APSN (Association for Persons with Special Needs – APSN ) to provide Off-Site Partnership (OSP) Short Courses training aimed at supplementing APSN’s core curriculum and providing soft skills improvement for its beneficiaries.

Our Awards

A picture is worth a thousand words, and a video is worth a million. We’ll leave them to do the talking.

Our Celebrations